Building Effective Social Media Strategies and Protecting Online Reputation in a Crisis

The reputation of your online brand can change at the speed of a mouse click and that silly little error you just did could be flashed around the world within seconds.

In this evening session our speakers will talk about and discuss online messages that spiralled out of control; rumours and actions that led to instantaneous changes in perception; the need to have a 'listening strategy' and a way to measure reputation changes; how to deal with reputation changes appropriately; developing balanced policies for social media use by employees; content ownership; rights to use of social media platforms in the workplace and personal privacy issues.

After the talks there will be a chance for the audience to ask questions and further discuss the topic of effectively managing online brand reputation and perception. It should be an engaging and enlightening evening and we'd love to see as many Urbano members and guests there!


Our speakers are Eileen Brown, CEO of Amastra and Huw Beverley-Smith, Director at Field Fisher Waterhouse LLP who will be speaking for 30 minutes each.

Eileen is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, ignites communities and enables effective social commerce and social CRM. She develops your social strategy, extends customer reach and improves your online brand. She writes the Social Business column for ZDNet, part of CBS interactive. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, writes a successful blog and can also be found on Twitter, Facebook, LinkedIn and Google +.

Huw is a Director in the Technology and Outsourcing Group at Field Fisher Waterhouse LLP, one of the largest specialist groups of lawyers in London dedicated to technology, media and telecoms law. Huw advises on technology procurement and outsourcing, intellectual property, ownership and licensing and data protection – particularly in new media. He is the author of two books on intellectual property published by Cambridge University Press, the author of three chapters in Outsourcing Law and Practice (Law Society 2010) and is a frequent speaker at UK and international conferences. Huw is Freeman of the Information Technologists' Company.