BridgeTalks 'Storytelling' with Robert Pratten & Alison Esse

THE PSYCHOLOGY OF REAL-TIME STORYTELLING
Learn how to harness the power of storytelling within your business to engage customers and employees.

WITH ROBERT PRATTEN, CEO/FOUNDER OF TRANSMEDIA STORYTELLER LTD

AND ALISON ESSE, CO-FOUNDER & DIRECTOR OF THE STORYTELLERS

BridgeTalks is a lecture series designed to inspire business-minds on a variety of subjects relating to employee engagement, leadership and culture. Each talk is presented by a guest speaker and is delivered in a relaxed and easy-to-relate manner, allowing attendees to gain further insight into business, people and real solutions.


THE DECEMBER TALK: CREATIVITY
‘Storytelling’ is a methodology and tool that allows businesses to implement organisation-wide change; it engages and aligns employees to drive culture and performance whilst drawing consumers into the brand identity and promise. In this BridgeTalks special two-talk event, Robert Pratten will discuss how storytelling can be used to engage customers with a brand, and Alison Esse will discuss how ‘storytelling’ can be used organisationally to drive change. While HR and Marketing are often considered separate areas of a business, in this BridgeTalk our two presenters will look at how storytelling can connect these two parts of the business in order to align employee and customer experience.

PRESENTERS
Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, creators of Conducttr – the audience engagement software. He advises clients on how best to engage audiences using multiplatform interactive storytelling. Robert is an internationally recognised thought-leader in transmedia storytelling – regularly speaking at conferences including the World Innovation Conference, SXSW Interactive and is author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

Alison is the Co-Founder & Director of the Storytellers. After graduating from Edinburgh University with a degree in modern languages, Alison Esse’s early career was spent in PR and Marketing, where she ran a number of B2C accounts in Retail, Leisure and Food for a major London-based PR consultancy. She established The Storytellers in 2003 with three other individuals who brought together their collective expertise in change, strategic communications, graphic and event design, film and project management to form a pioneering approach to culture change and strategy engagement in large organisations. Over the last 12 years The Storytellers have worked with over 160 clients from all over the world, with remarkable results. 

THE FORMAT
Registration from 6.30 PM | Talk from 7 PM

The will last approximately 60 minutes and will follow a brief introduction by a senior member of the Bridge Team. Post talk, there will be a 15-20 minute audience Q&A, followed by a networking drinks reception and opportunity to meet the presenters. 

THE PRICE & URBANO OFFER

£30 +VAT per delegate ticket, of which £5 will be donated to the New Entrepreneurs Foundation

Discount of £5 off the regular ticket price for Urbano members by entering the code URB at registration.


Giving Back
BridgeTalks is a proud supporter of the New Entrepreneurs Foundation. Please visit the foundation’s website to read more about their good work in helping to develop the UK’s entrepreneurial leaders of the future.