An introduction to Pay Per Click

Sleeping Giant Media Folkestone
Floor 7, The Civic Centre
Castle Hill Avenue
Folkestone, CT20 2QY

Sleeping Giant Media Folkestone

About Sleeping Giant Media

Sleeping Giant Media - A multi award-winning specialist search and social marketing agency focusing on SEO, PPC and social media marketing.

What will I learn?

Our approach means that attending this course can help give you the hands-on skills necessary to make PPC work specifically for your business, from reaching your target audience at the right time to making the most of the relatively fast results cycle of pay per click.

We give you the tools you need to go back to work and wow your colleagues. Everyone likes to show off now and then, right?

  • What PPC actually is.
  • The basics of keyword research, including creating a keyword list.
  • What an SQR is, and the theory behind negative keywords.
  • An intro to the theory of ad copy creation and ad extensions.
  • How to structure and navigate around your account, including dashboards, optimisation and management.
  • Basic campaign settings you can use to maximise success.
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