How to win business from Big, powerful clients

The Work Foundation is hosting a Sales and Marketing masterclass for SMEs focused on winning business from large organisations.

The masterclass will be delivered by Prof. Malcolm McDonald, Emeritus Professor at Cranfield School of Management and acknowledged as one of the world's top marketing gurus. Drawing on his experience of working with some of the world’s largest multi-national organisations, Professor Malcolm McDonald will explore the essential tools for winning business consistently and how to practically apply the sales and marketing concepts within your particular business.

The master class session will last for two hours followed by an exclusive question and answer session with Professor McDonald.
The event also includes a networking lunch for you to share your sales and marketing thoughts with other like – minded peers and reflect on how and what you can do to implement some of the ideas generated within your own business.

If you are interested in attending the event, please email Rohini Bhattacharya at rbhattacharya@theworkfoundation.com or telephone 020 7976 3509.

This event is also a taster session for LEAD, the leadership development programme especially designed for SME owners. LEAD is due to be launched in London from September 25th, 2013.