Commercial storytelling: engage your audience

Sadlers Wells Theatre
Rosebery Avenue
Islington
London, EC1R 4TN

Sadlers Wells Theatre

About Throughline

Throughline helps companies to tell better stories, hold effective conversations and understand culture as it impacts on their business.

Today, brands are fighting to get people’s attention and loyalty as never before. Storytelling - online and in conversation  - is a powerful weapon.

Two Urbano Network companies have teamed up to offer an affordable, effective workshop for business owners, marketing heads and digital managers. And booking is now open, for a workshop at Sadlers Wells on Rosebery Avenue on Friday 24 May 2pm-5pm.

The workshop is hosted by Islington Chamber of Commerce. Info and booking via Eventbrite. Discounts available for ICC members. The early bird rate is just £20.

This workshop will introduce you to well established techniques for finding the story of your brand and creating with it a unique and engaging online presence. The workshop will address a range of relevant questions including:

  • Why storytelling works and how stories can help to communicate the core messages of your business.
  • How storytelling stretches your marketing investment.
  • How to leverage your company story in your relationships with investors, new staff, key clients, key partners/allies, the media, other stakeholders.

Delegates will also take away some practical tips for producing content for the web, and will have the opportunity to test and develop their own company story using StoryFORMS, a proprietary tool developed by workshop co-designer Throughline.

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