The Basics of Business Storytelling

Story is a buzzword it's hard to avoid: and with good reason. Concrete, vivid stories about the impact your business or organisation makes on the world - or the delight it creates for the individuals you serve - go a long way to creating credibility and instilling trust in your offer. This workshop provides you with a set of tools you can use immediately to be a better business storyteller. 

You'll be introduced to classic techniques like story spine and story mountain. Even better, you'll gain an introduction to storyFORMing, an interactive - and remarkably effective - way to surface the ingredients of business stories, that applies whether you're at the earliest stage of your startup....or evaluating impact after a project finishes. 

This full-day workshop includes workshop materials and a light lunch. 

Course Leader: Kate Hammer PhD FRSA is an internationally known creative catalyst, inventor of story design approach storyFORMing and co-inventor of KILN's IdeaKeg. She teaches entrepreneruship to university students, mentors startup founders and publishes widely on creativity, innovation and commercial storytelling. 

20% discount for Urbano members using code 20urbano