Networking breakfast in Soho: How Can Digital Marketing Use AI?

TIPi Group explores how digital marketing can utilise AI with a deeper look at Chat GPT, Bard and other AI tools. Our discipline teams of SEO, Paid Media and Insights delve into the practical uses of these AI tools, with flash talk case studies displaying the benefits and where improvements or human involvement are needed.

We will be concluding with a panel discussion focusing on the synthetic generation of content including; images, video and voice. Our concluding panel discussion will ensure that we all have an informed opinion on how digital marketing can use AI.

The big questions which we will be covering...

• Will this reduce agency fees?
• Which jobs are at risk?
• What are the limitations of the technology?
• Are robots taking over?

Schedule

8.30 AM: Breakfast and Networking

9.00 AM: AI 101 with our Head of Innovation, John Campbell

9.15 AM: Implications for using AI for content creation (SEO)

9.30 AM: Practical examples of where AI can be used (SEO)

9.45 AM: Can ChatGPT write effective paid media ad copy? (Paid Media)

10.00 AM: Just ask AI? Understanding the benefits and risks of using AI for Market Research (Insights)

10.15 AM: Break

10.30 AM: Panel discussion featuring Managing Director of creative agency CHS, Chris Southgate and Copywriter and Communications Professional, Rupa Bharadva.

11.15 AM: Q&A

11.30 AM: Closing remarks and end of the session

Our Panel Speakers

Rupa Bharadva

Rupa Bharadva is a seasoned copywriter and communications professional with over 20 years of experience in PR, internal communications and editorial roles. In 2021, she started her own consultancy, Rupa Bharadva Comms, to help purpose-led businesses communicate clearly with their clients, employees and the media.

Rupa is passionate about championing and celebrating diverse women in business. She co-hosts The Courageous Collective podcast, where women from under-represented backgrounds share their experiences and stories behind their businesses.

Chris Southgate

Chris Southgate leads the Digital-First, Full Service agency CHS. Chris' background is in digital marketing and has led large-scale projects for brands such as Domino's, Volkswagen, Barclaycard, HSBC and many more.

Chris has brought Creative Innovation specialists into the team at CHS specifically to look at how emerging technologies like AI can help the agency create outstanding work for clients.

This event will be held in person in Soho, London. Please ensure to RSVP to ensure we ordering catering to cover all attendees.