Google and the Messy Middle: Seminar on marketing for the insurance sector

With the latest Google update of The Messy Middle 2.0, we all want to know more about marketing in the ‘Messy Middle’. Join ROAST, Kitty and our industry professionals at our Soho offices to delve into how the Insurance industry is affected by this Google update, and how to make proactive marketing decisions based on the findings.

What is the Messy Middle?

The Messy Middle 2.0 refers to a recent update to Google's research on how people make purchase decisions online. It builds upon the original Messy Middle research from 2020, which identified the complex and non-linear stage between recognizing a need and making a purchase. The Messy Middle 2.0 provides valuable insights for businesses looking to improve their online marketing and sales strategies. By understanding the complexities of the decision-making process and tailoring their approach to individual needs and emotions, businesses can increase their chances of winning over customers in the ever-competitive online marketplace.

Schedule

8.30 AM: Breakfast and Networking

9.00 AM: Introductions

9.10 AM: Introduction to the Messy Middle with ROAST Senior Insights Executive, Alex Sheppard

9.30 AM: The Messy Middle in the Search Ecosystem with ROAST Head of SEO and Content, Harry Sumner

9.50 AM: The Impact of The Messy Middle on Website UX with Kitty Technical Director, Craig Dodd

10.20 AM: Brand-led Panel Discussion

10.50 AM: Closing remarks and end of the session

11.00 AM: Networking

This event will be held in person in Soho, London. Please ensure to RSVP to ensure we ordering catering to cover all attendees.

ROAST

Discover ‘Success with ROAST’. We are ROAST, a performance media agency, driving success for our clients. We specialise in; SEO, PPC, Paid Social, Display, Mobile, Insights, Analytics, CRM & CX, TV and OOH. Working collaboratively with our sister agencies of Kitty, web design and development, and Rabbit & Pork, Conversational AI and Voice, we provide new ways of digital performance.

Kitty

Kitty are an award-winning Web Design and development user-centric agency. We focus on understanding the needs of both the brand and the customer to deliver user centric experiences that drive brand performance.