Company Profile

A fresh approach to gluten free

That’s what inspired Genius creator and food lover, Lucinda Bruce-Gardyne, to first create the perfect fresh gluten-free loaf when she found out that one of her children had a severe gluten intolerance.

There’s nothing like the simple pleasure of dunking toast soldiers into a runny boiled egg or tucking into your favourite homemade sandwich. Lucinda didn’t want her little boy to miss out on these things.

After spending years in the kitchen working on it, she finally found the perfect recipe which led to the creation of Genius bread.

That was back in 2009. Since then, the Genius kitchen has branched out to offer a range of delicious gluten-free products with more wholesome British family favourites on the horizon.