Company Profile

A highly knowledgeable and versatile marketing & e-commerce professional with over 14 years of experience within the entertainment industry (live events, music and film). Vertical integration experience of revenue streams in the entertainment business, including licensing & copyrights, sales B2B and B2C and sponsorship.

Results driven and an excellent communicator across all levels of business; building strong relationships with staff, colleagues, senior management and external agencies. Skilled at delivering against targets by managing high-performing marketing and PR teams. Passionate about new mobile technologies including NFC, RFID, iBeacon and Geo-fencing.

Marketing specialties include:

- Performance marketing across all online channels (PPC, SEO, Affiliates, Social, Mobile)
- CRM & Loyalty Strategy
- ATL / Outdoor / Experiential
- Brand and Product Development
- Commercial & Content Partnerships
- Sponsorship Activation

Sector experience:

- Digital Commerce (8 years)
- Live Events & Ticketing (6 years)
- Music Publishing (3 years)
- Advertising & Sponsorship (2 years)
- Film (1.5 years)
- Market Research (1.5 years)

International experience:

- UK market: 13 years
- EMEA market: 1.5 years
- Sweden market: 1 year
- Spain market : 9 months